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MiTu, Univision strike deal for short-form digital content

MiTu, Univision strike deal for short-form digital content
Digital media network MiTu reached a deal to distribute short-form Spanish language content on Univision's digital platforms. MiTu creates Latin-focused lifestyle shows, including El Show with Chuey Martinez, an original sketch comedy/variety series on its guy-focused Macho by Mitú on YouTube. (Mitú Networks)

Budding digital network MiTu has reached a deal to provide short-form Spanish-language content for Univision's digital platforms.

MiTu says its network of 1,000 channels reach an audience of about 45 million viewers on YouTube with its Latino-focused lifestyle content, with programming in English, Spanish and Portuguese. MiTu and its content creators produce shows focused on beauty tips, food, home and health. It recently launched a male pop culture offering, Macho, featuring sketch comedy and animation.

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The syndication deal with Univision allows MiTu to reach a new audience, even as it brings fresh short-form content to the television network's digital platforms. The main MiTu YouTube channel ranks as the 17th-most-popular YouTube channel among a Latino population whose primary language is Spanish, according to measurement firm ComScore.

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"We're proud to be able to expose our amazing network of Latino content creators to the kind of audience that a venerable brand like Univision can provide," MiTu CEO Roy Burstin said in a statement.

MiTu is backed by the Chernin Group along with other investors, including Allen DeBevoise, chairman and co-founder of Machinima; Advancit Capital, a venture capital firm founded by Shari Redstone and Jason Ostheimer; Quincy Smith of the Internet-focused Code Advisors, and Juan Cristobal Ferrer of Ferrer Communicacion in Mexico.

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