Bob Iger, chairman and chief executive, plans to "significantly" ramp up the "Star Wars" presence at the parks, he said during an earnings call with analysts Tuesday.
"As we spend money at the parks on new attractions that are based on known brands, the likelihood of their success is greater," Iger said. "You're going to see better bets being made."
The Burbank company's parks and resorts segment generated $4 billion in revenue in its fiscal third quarter that ended June 28, an 8% increase from a year earlier. Disney's overall revenue rose 8% to $12.5 billion.
Franchises like "Star Wars" drive revenue at destinations such as
"They pull people from, 'Gee, I'm gonna go someday,' to, 'I'm gonna go this year,'" Rasulo said.
Fans eager for the next "Star Wars" film must wait until Dec. 18, 2015, and they can expect a new installment every year thereafter. Disney bought
Driven partially by the MyMagic+ system rollout, higher costs offset guest spending and attendance at those properties. A MyMagic+ bracelet allows theme park visitors to more efficiently tour attractions and can be used as a hotel room key and theme park ticket and to make purchases.