Christy Turlington Burns and husband Ed Burns are getting hot and heavy in the latest Calvin Klein campaign for the brand's Eternity fragrance.
The model, 45, who married the "Entourage" alum in 2003, will be launching two campaigns for the classic fragrance and the brand's new Eternity Night scent, which arrives in August. And boy, do these ads make marriage look good.
The latest campaign is close to the model's heart, because it not only features her with her hubby but also marks the collaboration of the brand's philanthropic Eternity Project, which is launching in conjunction with Turlington Burns' Every Mother Counts initiative.
"I am so grateful for the support of Every Mother Counts and thrilled to be back representing this brand along with my husband," the model said in a statement to The Times. "This is my favorite Eternity Calvin Klein campaign of all time."
One image from the fragrance shoots features a bathing suit-clad Turlington Burns lying on top of her husband on a sandy beach in Turks and Caicos.
"We continue to joke about the shoot because it's much easier to do something like this with someone you know so well and that you're intimate with in real life, but on the other hand, it's also funny to be intimate with your life partner and have people around," Turlington Burns told WWD.
Her nonprofit was founded to end the number of preventable deaths caused by pregnancy and childbirth worldwide. The brand will donate proceeds from U.S. sales of its limited-edition 25th anniversary Eternity bottles for one week. The model will also be featured in a global PSA.
The brand, which debuted the fragrance 25 years ago, has been touting Turlington Burns' and her return to the American design house. She was the fragrance's first face, back in 1988.
Now she and her husband are photographed by Inez Van Lamsweerde and Vinoodh Matadin, getting intimate, as lovers are wont to do.
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But this time around, Burns, who plants a sweet kiss on his wife's temple in the pic, was glad it was him in the campaign and not a male model.
"In the beginning we were pretty giggly," Turlington Burns said. "And after the first day, Ed said to me, 'I'm so glad you're not doing this with somebody else.' I said, 'I wouldn't be doing this with someone else.' Usually you pretend to be intimate on these types of campaigns, and when they go to change a lens or the roll of film is complete, you're like, 'So, how about those Mets?' It's just awkward."
Turlington Burns, now a mother of two, was also named one of Time magazine's 100 most influential people last month.
"Christy's second act is her tenacious fight against maternal mortality," Gates wrote. "After the birth of her first child, she suffered postpartum hemorrhage.... In developing countries, it can be deadly. Christy's realization that her life and her baby's turned on the luck of geography inspired her to take action. She made the documentary 'No Woman, No Cry' to raise awareness of maternal mortality. Then she founded Every Mother Counts, which provides health education, medicine and emergency care in poor countries."
Burns accompanied her on both occasions.