An ad for the New York Times, scheduled to run during Sunday night's Oscars, has already drawn the ire of President Trump. The 30-second spot, which focuses on the nature of truth, was released online after the New York Times and other outlets, including the Los Angeles Times, were barred from a White House press briefing. As if on cue, the president responded with a derogatory tweet, calling the spot a "bad" attempt to save what he considers the paper's "failing reputation."
But if history proves any indicator, Trump's response will simply draw more attention to the ad, the first the Times has run in more than 15 years.
So even though the president has said he won't be watching the Oscars, he may have already provided the telecast a ratings bump.