Silver Lake’s own Local Natives are participating in a unique strategy to help get out the vote.
Rock the Vote and app Election FM have teamed up with several musicians to make new music available to voters, but only at local polling places.
The app allows you to search for a user’s local polling place and, upon arrival, stream new songs from Watsky and Adam Vida, the Head and the Heart, as well as Local Natives.
Rock the Vote has been working to engage the youth vote since 1990, when it was founded by Jeff Ayeroff, then copresident of Virgin Records America.
Working as a nonpartisan, nonprofit organization, Rock the Vote aims to change the way young people think about voting, to spur them to take part in the political decisions shaping their future.
The organization has had a longstanding relationship with MTV, as well as with recording artists including Alicia Keys, Lil Jon and Rise Against.
The new tune from Local Natives is merely the latest 2016 release for the band, whose third album (and first in three years), “Sunlit Youth, was released in September.