"Three years ago, I never would have been in a gun store," says Strauss, who was a New York Times music and culture critic before writing the bestseller "The Game," a guide to picking up women. He also collaborated with Jenna Jameson on her 2004 memoir "How to Make Love Like a Porn Star."
Although he ghost-wrote books with Manson and Mötley Crüe, his breakthrough came when he teamed up with Jameson. That same year he left the Times. In the meantime, he was growing increasingly concerned about societal breakdown and eventually decided to act upon his fears.
It started after Y2K raised the specter of a doomsday, after Sept. 11 prompted him to purchase a gas mask, after the reelection of George W. Bush led him to investigate citizenship in other countries, after Hurricane Katrina made him realize the most powerful nation in the world couldn't protect its own citizens.
"We were born with a silver spoon in our mouths. Bad things happened to previous generations," says Strauss, explaining the original, third-person premise for "Emergency," which evolved into a first-person survivalist how-to.
"We had it all," continues Strauss, who is in his late 30s. "The Cold War was over. The Internet was bringing everybody together. Wars were a thing of the past. Then all the things that happened from 2001 to today, it was like dominos falling over. All of a sudden I realized that all the things you read about in history books, they could happen to you."
Standing between a mounted moose head and a trio of hulking, goateed clerks, Strauss doesn't look like a gun shop regular. The only thing he has in common with most of the other people in the store is the fact that he is male. And as males go, he doesn't exactly play macho.
He is Columbia-educated, petite, soft-spoken, borderline giggly. He's "a hipster" who "looked quite humorous in a class with a bunch of Blackwater types wearing combat boots and 511 tactical pants," says Kevin Reeve, who taught Strauss how to hijack a car and escape from handcuffs, among other things, in a class called Urban Escape and Evasion.
Reeve, who runs a New Jersey firm called onPoint Tactical, also coached Strauss on a three-day survival exercise in Northern California's redwood forest, where the author brought nothing but his wits and a knife and lived on foraged food and water.
Wilderness survival is "really hard" for someone "who is not a nature person," admits Strauss, who lived in a shelter of leaves and made fire using nothing but sticks and his shoelaces. But it is also empowering. In many ways, Strauss has only done what a lot of people might consider if they had the time and money.
He's even secured citizenship in another country. It took more than a year, and half a million dollars, but he's now a citizen of the small Caribbean island of St. Kitts. To get there, he's learning to fly an airplane.
Describing his training as "a rabbit hole of preparedness," Strauss has also taken edible plant walks and learned how to fish and to sail a boat.
He has licenses to operate a ham radio and to work as a security guard.
He's apprenticed himself to a knife-making survivalist and trained in CPR and first aid.
He even became an emergency medical technician and joined the California Emergency Mobile Patrol, where he volunteers on the state's search and rescue team.
"Everything is politically strange. Half of what I'm doing is completely right-wing stuff and half is really left-wing stuff," acknowledges Strauss, leaving Gun World after paying $919 for his new shotgun. He throws the weapon in the back of his silver Dodge Durango.