On Thursday, the Council of Fashion Designers of America announced the launch of a separate, standalone showcase of American menswear brands that is scheduled to take place July 13 to 16 in New York City.
Dubbed New York Fashion Week: Men's, and showing the spring and summer 2016 collections, the event will more closely follow the presentation of the SS16 European menswear collections which will end in Paris on June 28.
According to Thursday's announcement, the event will take place at Skylight Clarkson SQ, a studio space in the city's SoHo neighborhood and consist of runway shows, presentations and special events.
The three-day week's inaugural outing includes an impressive roster of menswear labels including Tommy Hilfiger, Calvin Klein Collection, Michael Kors, Rag & Bone, Public School, Billy Reid, Todd Snyder, Michael Bastian, Ovadia & Sons, Robert Geller, Duckie Brown, Patrik Ervell, Timo Weiland and Kent and Curwen.
Many of those brands show -- or have shown -- as part of the current New York Fashion Week calendar, a timetable many menswear designers have said is less than optimal in terms of generating both sales and editorial buzz.
As noteworthy as the labels on board are some of the sponsors involved; the CFDA is spearheading the effort with support from Amazon's stable of fashion sites -- Amazon Fashion, East Dane and MyHabit -- and the made-in-Detroit watch and leather goods brand Shinola.
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