Advertisement

Deciem founder Brandon Truaxe ousted amid turmoil at beauty brand

Deciem founder Brandon Truaxe ousted amid turmoil at beauty brand
Deciem Co-Chief Executive Officer Nicola Kilner, from left, brand founder Brandon Truaxe and Estée Lauder Chief Executive officer Fabrizio Freda after Estée Lauder invested in the business in 2017. (WWD)

A Canadian judge ruled Friday morning to oust Deciem founder Brandon Truaxe.

The judge granted the injunction filed Wednesday afternoon by Deciem’s minority investor, the Estée Lauder Cos. Inc., seeking to have Truaxe removed from the company’s board and as chief executive officer after he unilaterally decided to shut the business down on Monday. Co-Chief Executive Officer Nicola Kilner will step up as the sole, interim chief executive officer, and Deciem operations are expected to resume as soon as possible.

Advertisement

That includes reopening the stores that Truaxe closed — announcing the retrenchment on Instagram earlier this week.

Advertisement
Advertisement