Go For Oscar® Gold With The Envelope iPhone App

LOS ANGELES, Calif. - February 1, 2010 - This year, the Oscar® nominees won't be the only people hoping to clean-up on Hollywood's "Super Sunday." The Envelope , the award season insider from the Los Angeles Times, is debuting a new iPhone app that pits movie lovers against their friends, family and some of the entertainment industry's leading voices as they test their predictive skills and place their bets on who will take home the golden hardware.

"With our new app we're bringing the heartbeat of the Oscar® race to millions of iPhone users and extending The Envelope into addictive and fun new digital territory," said Lisa Fung, The Times' Online Arts & Entertainment Editor.

Players can compete for bragging rights against the likes of The Times' film critics Kenneth Turan and Betsy Sharkey, entertainment reporters Susan King, Mark Olsen, Paul Gaita and Steven Zeitchik, Gold Derby blogger Tom O'Neill and Notes on a Season blogger Pete Hammond, as well as Entertainment Weekly's Dave Karger, Rolling Stone's Peter Travers, Indie Wire's Anne Thompson and Hollywood Elsewhere's Jeffrey Wells.

The free Envelope app will be available for download from iTunes moments after the Academy Award® nominations are announced in the wee hours of February 2. Users are given a virtual bank of $10,000 to wager on who they think will win. The "stock prices" for a nominated actor, director, or movie adjust based on the volume of buying and selling" by the players. A real-time news feed from The Envelope keeps players in the know and helps them make smart "investments" to compete for the biggest, highest value Oscar® portfolio.

And, of course, we'll all find out who wins on March 7.


About the Los Angeles Times

The Los Angeles Times (http://latimes.com) is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive local weekly audience of 4.5 million. The fast-growing latimes.com draws over 10 million unique visitors monthly.

The Los Angeles Times Media Group (LATMG) businesses and affiliates also include The Envelope (http://theenvelope.com), Times Community Newspapers (http://www.latimes.com/about/mediagroup/portfolio), Brand X (http://thisisbrandx.com), LA, Los Angeles Times Magazine (http://latimesmagazine.com), Hoy (http://vivelohoy.com), and California Community News and -- combined with the flagship Los Angeles Times -- reach approximately 5.9 million or 44% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Times has been covering Southern California for over 128 years and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at http://latimes.com/aboutus.

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