LOS ANGELES - Beginning today, unlimited digital access to the Los Angeles Times
' unparalleled entertainment coverage, including news and information from its awards insider, The Envelope
, will be made available to non-members compliments of Juicy Couture. Los Angeles' own stunning success story, Juicy Couture
is the first to provide such access since the March 2012 launch of The Times membership program. The initiative will continue through post-Academy Awards coverage on February 25th, in tandem with a digital advertising campaign.
"We're thrilled to have Juicy Couture be an integral part of Oscar® fever and provide our more than 17 million unique users with entrée to all of our entertainment reporting during Hollywood's most exciting time of year," said Brad Agens, the Times' Senior Vice President, Digital Sales. "Powering complimentary access to The Times online content is one example of the innovative opportunities we're developing for those interested in more deeply connecting with our influential and engaged audience."
Readers relied on The Envelope for recent Golden Globe Awards news, resulting in more than 14 million page views, the second-biggest traffic day in latimes.com history. An exciting part of coverage available on Oscar® night will be new to the mix: a live online broadcast from the LA Times newsroom during the ceremony's commercial breaks with top Times entertainment writers and editors weighing in with their perspective on the winners, the upsets, the surprises and the overall scene. latimes.com debuted its live coverage last November, successfully delivering election night interviews, analysis and recaps from its political team throughout the evening.
"We aim to align ourselves with strategic partners that mirror our brand ethos and deep roots in Los Angeles," said Juicy Couture's Vice President, Global Digital and Social Strategy, Michelle Ryan. "We are always on the digital forefront, creating opportunities to provide consumers with exclusive access to unique online experiences. Our alliance with the LA Times on this digital initiative gives Juicy Couture the platform to do this. The Envelope will not only provide consumers with extensive Oscar® news, but it will also allow them to follow expert, live online discussion during the award seasons' most exciting event."
Today also marks the launch of the Los Angeles Times Awards Read & Win program*, a gamification experience prompting users to participate in a range of actions, from browsing latimes.com/entertainment
's breaking news and feature articles, critiques, videos and photo galleries, to answering trivia questions from Times Oscar® coverage and engaging with The Times on social media. Built by BigDoor
, which provides loyalty programs for the NFL and MLB among others, points are earned and can be redeemed as entries into a sweepstakes for prizes such as a year of weekly movie passes for four at a local theater, a 55" plasma television, Blu-Ray players and gift cards. The Times' popular Oscars Play-at-Home Ballot
will also return this year, giving movie-lovers a chance to vote on which nominees will win and post their picks to Facebook. *Full details can be found at http://latimes.com/readandwin. ### About the Los Angeles Times
The Los Angeles Times
is the largest metropolitan daily newspaper in the country, with a daily readership of 1.6 million and 2.7 million on Sunday, more than 16 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.4 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 131 years.
The Los Angeles Times Media Group
(LATMG) businesses and affiliates include the Los Angeles Times
, The Envelope
, Times Community News
Los Angeles and reach approximately 5.2 million or 39% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News
as well as Tribune Direct
's west coast division and is part of Tribune Company
, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at http://latimes.com/aboutus
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