The NRA has aggressively resisted calls for stricter gun control in the wake of the Feb. 14 shooting at a Florida high school that left 17 dead.
Now, companies that partner with the NRA to offer members-only deals, ranging from life insurance to wine clubs, face mounting pressure from customers to take a stand. More than a dozen have ended business partnerships with the group.
Some retailers have also taken steps to restrict gun sales, saying that it's become clear that firearms outlets must go beyond what current U.S. law requires.
Here’s a list:
First National Bank of Omaha
The bank announced last Thursday that it will not renew a contract with the NRA to issue a branded Visa card.
Enterprise Holdings Inc.
The car rental company, which also owns Alamo and National, announced last Thursday that it plans to cut off discounts for NRA members starting March 26.
Allied and North American van lines
The moving services providers, which share the parent company Sirva Inc., both announced last Friday that they have terminated discounts for NRA members.
Avis and Budget car rental
The car rental companies, which are both operated by Avis Budget Group, told multiple social media users last Friday and Saturday that they will end discounts for NRA members as of March 26.
The car rental company announced last Friday that it has ended its discount program for NRA members.
The automotive price comparison website tweeted last Friday that it will end its buying service agreement with the NRA effective Feb. 28.
The insurer announced last Friday that it is ending participation in the NRA's Carry Guard gun-owner insurance program, though a spokesman said the company provided notice of the change three months ago.
Last Saturday, the hotel chain told multiple social media users that it is no longer affiliated with the NRA and said that decision had been made in 2014.
In tweets sent last Friday and Saturday, the hotel chain told social media users it is no longer affiliated with the NRA without specifying when that decision was made.
Delta Air Lines
The airline announced last Saturday that it will no longer offer discounted fares to NRA members to attend annual meetings and asked the NRA to remove any reference to the company from its website.
On the heels of Delta’s announcement, United also announced last Saturday that it will no longer offer discounted fares to NRA members and asked that reference to the company be removed from the NRA’s website.
The pharmacy benefits management company announced last Saturday that it is working to discontinue a prescription discount program for NRA members, though it did not provide a timetable.
The hearing aid company announced last Saturday that it will not renew a discount program for NRA members, though it did not say when the program will be discontinued.
Lockton Affinity Inc.
The insurance company announced Monday it no longer will sell NRA-endorsed insurance policies. That includes Carry Guard, promoted to gun owners as a policy to help cover civil and criminal legal costs in cases in which policy holders shoot someone in self-defense.
Insurance regulators had been scrutinizing the program after gun-control groups raised concerns that the NRA was marketing the policy in a way that could encourage gun owners to shoot rather than try to avoid confrontations. The groups also questioned whether the NRA was illegally receiving commissions from sales of the policy.
Dick’s Sporting Goods
The retailer said Wednesday that it will immediately stop selling assault-style rifles and ban the sale of all guns to anyone under 21. Its CEO took on the NRA by demanding tougher gun laws.
The company also told multiple social media users that it “does not and never has” supported the NRA.
The Seattle-based outdoor retailer said late Thursday that it's halting future orders of some popular brands — including CamelBak water carriers, Giro helmets and Camp Chef stoves — whose parent company, Vista Outdoor, also makes assault-style rifles.
REI issued a statement noting that while it does not sell guns, it expects companies that do to help prevent mass shootings.
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5:30 p.m., March 2: This article was updated with Dick's Sporting Goods, Walmart, Kroger and L.L. Bean announcing that they're restricting their gun sales, and with REI's decision to halt future orders of some brands whose parent company also makes firearms.
2:20 p.m., Feb. 28: This article was updated with Lockton Affinity Inc. announcing that it no longer will sell NRA-endorsed insurance policies.
6:50 p.m., Feb. 25: This article was updated with Starkey Hearing announcing that it will not renew an NRA discount program.
3:25 p.m., Feb. 25: This article was updated with Paramount Rx announcing plans to end a prescription discount program for NRA members.
This article was originally published Feb. 24 at 8:25 p.m.