Former CNN host Campbell Brown wants to make education a key issue of the 2016 presidential election.
And she's not alone. Save the Children plans to spend $16 million to make early childhood education a campaign issue.
Easier said than done.
While it may be true that six GOP presidential hopefuls spent the better part of Wednesday discussing education with Brown at a forum in Londonderry, N.H., and the event’s hashtag, #edsummit15, was a top trending topic on Twitter, education has far more hurdles to jump over beyond money and publicity to top the campaigning charts.
Parents tend to think of education as an issue about their schools, which is not under direct presidential control. Education debates can often sound negative, and are filled with political minefields around teachers and their unions. And previous attempts to raise the issue’s profile have fallen short.
Still, Brown invited all of the candidates. Ultimately, Louisiana Gov. Bobby Jindal, former HP executive Carly Fiorina, Wisconsin Gov. Scott Walker, Ohio Gov. John Kasich, New Jersey Gov. Chris Christie and former Florida Gov. Jeb Bush participated in a series of 45-minute chats with Brown.
They touched on the usual hot-button issues in education: teacher tenure (mostly against it), the Common Core (they disagreed), charter schools (highly supportive) and teachers unions (their influence should be tempered.)
Despite this initial blip of high-profile publicity, though, proponents of making 2016 an ed-lection, so to speak, have a long road ahead of them.
Schools in the United States are run by local school boards or mayors, several layers removed from the federal government and the politicians who vie to run it — only 8% of school funding comes from Washington, D.C. American parents are deeply connected with their own schools, but have less of a tie to the national education system as a whole, an interest that could translate into presidential voting preferences.
This dissonance can be seen in parents’ attitudes toward different sets of schools. Fifty-five percent of parents said they would give their neighborhood public schools an A or B rating, whereas 28% of parents said they would give America’s public schools the same top grades, according to a recent poll from Education Next.
“If people like their local schools, regardless of what they think about schools nationally, they’re not going to be very likely to vote based on that issue,” says Matt Chingos, a senior fellow at the Urban Institute. “They’re not going to vote for someone just because that candidate is going to fix a problem with someone else’s schools.”
Parents can more likely relate to issues around higher education, such as student debt and the regulation of for-profit colleges -- it’s more personal, and more clearly influenced by the federal government. Former Sen. Hillary Rodham Clinton took note of this, and last week released a campaign proposal on college affordability.
Additionally, it takes time for changes to education systems to have real, measurable effects on student performance. The shelf life of a politician and his and her whims is often much shorter than this lag, a fact that results in instability both at the national policy level and within school districts.
The Obama administration, for example, has tried to remedy the faults of the punitive No Child Left Behind Act by allowing states to get out from under its most stringent requirements by issuing waivers that trade in the law’s strings for a state’s buy-in to certain preferred reforms, such as tying teachers’ evaluations partially to student test scores.
Now, Congress is trying to reconcile two very different bills that would update the law, but if that doesn’t happen, those waivers can be pulled as soon as the next president steps into office. So a parent might not look to the presidential election and wonder how the candidates might affect their own child’s education in the long term.
A Debbie Downer issue?
Jack Jennings has seen so-called education candidates come and go, during the almost 30 years he spent as the House Education Committee’s general counsel. He observed that previous presidents Bill Clinton and George W. Bush were able to tap into voters’ hopes by running on platforms heavy with education policy.
But the trajectory of education law since then has made it harder to do, because the federal government’s role became punitive with the passage of Bush’s No Child Left Behind Act, Jennings said. No Child Left Behind tied federal funding for schools with regular standardized testing, and has an escalating set of fixes for schools that are deemed to be failing by those metrics. That switch, Jennings says, makes it harder to run on education like Clinton or Bush did. Obama has kept many of No Child Left Behind’s stringencies.
“Because of George W. Bush and Barack Obama, education has changed from being a positive national issue to being a negative national issue,” Jennings said. “All Congress is doing, they’re revising a bill that is removing requirements from Bush’s law and restraining the education secretary from taking action. There’s no positive vision in Congress or in politics about what education can do."
Hillary Rodham Clinton, Jennings noted, probably chose to focus on higher education last week for that reason. “Teachers are tired, and they don’t see anything positive coming from the federal level that is going to support them,” he said.
And even if the issues might sound negative, Chingos added that education tends to be an issue of major bipartisan agreement, something that might prevent it from rising to the level of a presidential campaign. “We’ve seen some attention from the Republican side on Common Core, because the candidates don’t agree, but more generally, there’s less disagreement between the political parties on K-12 education than there used to be,” Chingos said.
People have tried to do this before. In 2008, the Bill & Melinda Gates Foundation and the Eli & Edythe Broad Foundation sponsored the $25 million “Ed in ’08” campaign to elevate education in the 2008 presidential election. They picked former Colorado Gov. Roy Romer, a Democrat, to run the effort. But it didn’t quite work.
A recent case study from the conservative think tank the American Enterprise Institute found that nominees weren’t too receptive to Ed in ’08’s overtures, and that it was difficult to get education questions asked at debates. A few years after the campaign ended, the paper notes, its website was shut down, and “by July 2009 it was as if Ed in ’08 had never existed.”
Brown herself conceded that the history of attempts to get people to vote on national education isn’t on her side. "Education should have been a huge part of the conversation in the last several presidential elections," Brown said in an interview. "Last cycle you had Obama and Romney who agreed on a lot of stuff, so it wasn’t controversial enough to rise to the level to be a part of the debate."
Even the American Enterprise Institute paper noted that while Ed in ’08 failed, it laid the groundwork for future education campaigns. And Brown thinks this time will be different. “This cycle, there’s a lot happening that puts it front and center,” she said. “This election has the potential to be much more about education than previous ones, because you have candidates who understand the influence it has.”
FOR THE RECORD: An earlier version of this article stated that Chingos works at the Manhattan Institute. He works at the Urban Institute.