The Clippers' 1.15 rating on
For comparison's sake, the Lakers had a 4.35 rating at the midpoint of the 2012-13 season and the Clippers a 1.5.
The Clippers' ratings represent a 5% drop from the same point last season.
"We are proud of the all-access coverage we dedicate to the Lakers," a Time Warner Cable spokesman said. "When it comes to viewership, in comparison to the Clippers, the ratings show that Lakers fans continue to be the most passionate fans in Los Angeles."
The Clippers may seek a new television partner after their contract with Prime Ticket expires at the end of this season. The sides are still involved in what one executive close to the situation described as "on-again, off-again discussions," but Clippers owner Steve Ballmer is also considering other options, including streaming games in a Netflix-like setup, and may be willing to try an innovative approach that entails some financial risk.
A television executive familiar with the situation said
Fox, which has paid the Clippers about $25 million annually for broadcast rights, offered to increase the amount to $60 million per season. The Clippers countered with a request for $100 million a year.
Officials from the Clippers and Fox declined to comment. The
The radio station that carries Clippers games, KFWB-AM 980, is expected to abandon its all-sports format next month, leaving the team in search of a new home.
The Clippers are in the first year of a five-year contract with 980 and have the option to remain with the station but would prefer to avoid being a part of a lineup that is expected to include exclusively foreign language programming after being sold to a new owner.
The team's goal is to reach a deal with another radio station by next month after having been on 980 since 2009.
Here to stay
Luc Mbah a Moute either didn't realize that Clippers Coach
"I'm going to wait until [Thursday]," said Mbah a Moute, whose $1.3-million contract will become guaranteed for the rest of the season. "I don't assume anything."
Mbah a Moute has been one of the most pleasant surprises among the Clippers' newcomers, becoming a regular in the starting lineup thanks to his defense.
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