L.A. Fashion Week: And then there was one
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This morning we received word that Reveal Los Angeles, the new hybrid runway show/fashion expo scheduled to launch March 20 during the California Market Center’s fall market week, has been postponed until October. ‘It’s due to the economic situation,’ said Sara Stein,the event’s local PR representative, who said organizer IDG World Expo would have more information after the new year.
That news came right on the heels of Thursday night’s conversation with Davis Factor, who informed us that the event he hopes will succeed Mercedes-Benz Fashion Week at Smashbox Studios (recall that Smashbox and partner IMG announced they were parting ways after the last shows, which took place in Culver City from Oct. 12-16) is not likely to be a reality until later in 2009 either. ‘We’re trying to make something happen,” Factor told us. “But probably not in March -- it’s more likely that we’ll have an announcement in March about what we’re planning for October.’
Which means that, with the exception of Gen Art (which is kind of its own animal), BOXeight, the scrappy upstart that launched just a year ago is the only game in town. (Although a website placeholder for Downtown L.A. Fashion Week boasts a March 2009 date, an organization by that name was planning an October 2008 event that never materialized, and an e-mail seeking additional information has yet to be returned.)
BOXeight’s Pete Gurnz confirmed that it’s all systems go. ‘We’re actually looking at a bigger warehouse,” he told us this morning. ‘It will be either four or five days and we plan on showcasing about 20 designers.’
For those of you keeping score at home, that’s only three short of last season’s lineup at Smashbox Studios.