Hawks fragrance swoops in at Urban Outfitters


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Urban Outfitters is expanding its collab-happy empire with a new fragrance. Hawks, a scent by L.A.-based designer Geren Ford, will hit UO stores this April.

Contrary to its name, Hawks does not smell like an aviary. It’s a floral scent, pink freesia with amber notes and it comes in a very bright pink and turquoise bottle a la late ‘80s Electric Youth meets Benetton “Colors” (yes, I wore both of those). Actually, the “bottle” looks more like an Aqua Net can -- just more proof the ‘80s are back in full force.


Hawks by Geren Ford fragrance $58 at Urban Outfitters this April.

-- Melissa Magsaysay