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Joie creates a limited-edition beach bag for Shutters on the Beach

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Just in time for those 4th of July beach outings, contemporary Socal label Joie has created a beach bag especially for Shutters on the Beach hotel.

The simple white canvas tote with brown leather wrapped handles is Joie’s first collaboration with a hotel and will be sold in limited quantity (300 bags) through Shutters’ beach-style shopping site.

It’s a prime example of how savvy hotels and hotel shops are getting when it comes to merchandising and retail. Shutters on the Beach has a whole site dedicated to beach lifestyle items, the ACE in New York boasts one of two Opening Ceremony locations in Manhattan, and the SLS Hotel houses a Moss Gallery.

Hotels are getting hip to the endless branding possibilities, so now you can buy so much more than the bathrobe.

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The Joie beach bag for Shutters on the Beach is $175 and available at ShuttersBeachStyle.com.

-- Melissa Magsaysay


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