Prada launches a collection of customizable sunglasses


This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

Tapping into our current fascination with all things personalized (thanks, Facebook), Prada will launch a collection of sunglasses exclusively at The Sunglass Hut on Thursday that enables wearers to customize the letters and symbols on the temple of their frames.

The collection, called PradaPrivate, features chic, oversized plastic frames in black, white and tortoiseshell ($365 each) that come with 45 letters, numbers and symbols (a heart, a skull and a star, chiefly) that are interchangeable.


Each sunglass arm has a tiny removable section that screws on and off, allowing the letters, symbols and numbers to be screwed on in any configuration.

So you can sport your initials one day, and ‘E+J’ the next. Because shouldn’t your sunnies — at the very least — be all about you?

-- Emili Vesilind