Jimmy Choo steps back into men’s footwear
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Nine years after exiting the men’s shoe business, Jimmy Choo will be stepping back into the arena, launching a collection of dress shoes, moccasins, casual biker boots, sneakers and evening slippers for fall-winter 2011, the company announced Monday.
The new footwear for fellows will be produced in Italy with initial distribution limited to 30 men’s specialty stores and department stores worldwide. The collection also will be available through the label’s website.
Although the Jimmy Choo offerings for men were discontinued in 2002, the success of the 2009 Jimmy Choo for H&M collection (which included men’s shoes) made the company reconsider, according to Chief Executive Officer Joshua Schulman:
‘The H&M collaboration showed us that our brand is bigger than our business today and that there is a demand for the Jimmy Choo aesthetic in the men’s categories,’ Schulman said in Monday’s announcement.
The collection will be presented to the press during the upcoming Milan men’s fashion week, from Jan. 15 to 18.
-- Adam Tschorn