Gucci debuts a $100 bracelet to benefit Japan earthquake relief efforts

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Gucci has come up with perhaps the most stylish way to support the relief efforts in earthquake-devastated Japan we’ve seen yet.

The luxury brand will debut a limited-edition $100 charity bracelet, with proceeds from its sales benefiting the Japanese Red Cross Society.

Featuring a women band in red and white, the colors of the Japanese flag, the one-size-fits-all buckle bracelet boasts a round silver pendant inscribed with the sentiment, “Gucci loves you.” There’s also white leather on the lining and trim, as well as a buckle in the shape of Gucci’s iconic horsebit.

The charity bracelet will debut at Gucci stores throughout Japan this Saturday, followed the week after by worldwide distribution in Gucci flagship stores across the United States, Europe and Asia.


Gucci and its sibling brands in the PPR Luxury Group have collectively raised close to $3 million in donations for the Red Cross since Japan’s earthquake and tsumani.

-- Emili Vesilind