Premium denim brands create jeans you can model at dinner or gym
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This post has been corrected. See the note at the bottom for details.
Pajama jeans may be selling out at Walmart, but that doesn’t mean they’re flattering. I’ve slipped into a pair, and while they’re comfy, so is my bathrobe and snowman-printed flannel pajamas, but I won’t be wearing that combo out to dinner any time soon.
Now a couple of L.A.-based premium denim brands are taking the comfy factor and applying high-end denim design, making stylish, sleek styles that use stretchy new fabrics and technology to create a comfortable fit while still maintaining the look of your favorite jeans.
Joe’s Jeans has just come out with what they’re calling ‘Jean Sweats’ pants made with a fabric that feels like a French terry, but can be processed and treated like denim. The pants allow for maximum stretch and movement so the wearer can bend, stretch, kick, run all while wearing what look just like jeans.
There are three styles, the Skinny, the High Water and the Skinny Flare, available in a medium and dark blue wash and retail for $158 each.
Joe’s is not the only premium denim brand to start turning out jeans that can double as workout pants. Hudson jeans will be releasing a collection in December that will be exclusive to Equinox gyms.
The Hudson x Equinox Fit for Life collection also uses a knit fabric that looks like denim but feels like a plush pant. It’s made to retain its shape whether you’re wearing them to run errands or do a kickboxing class and the color is fade-resistant, so unlike your favorite sweats (or jeans) color stays put.
There are three styles, including a flare leg and slim boot cut, with prices ranging from $158 to $198. This is the first fashion collaboration for Equinox, and the Hudson pants will be sold in all 50 of the fitness chain’s locations.
Clearly, comfort is a key trend in denim right now and these workout/premium denim jeans make the transition from the office to the gym to dinner a little easier and obviously a lot more comfy.
-- Melissa Magsaysay
[FOR THE RECORD, Oct. 6, 2011, 12:10 p.m.: An earlier version of this post said the Hudson x Equinox collection would have four styles, be released in November and be available in 49 Equinox locations.]
Photos, from top left: A model wearing Jean Sweats from Joe’s Jeans/Joe’s Jeans. Two styles from Hudson x Equinox/Hudson