Five Four X Movember: A handlebar (mustache) for each wrist

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Los Angeles-based Five Four* is the latest label to jump on the Movember charity brandwagon. The fashion brand it will donate $10 from the sale of each $50 Movember Country Gentleman Red Plaid Buttondown to the cause, which raises money and awareness for men’s health issues, including prostate cancer.

In addition to an interior tag touting the partnership (see photo above), the 100% cotton button-front shirt has stealth ‘stache cuffs that are red plaid on the outside but unbutton to reveal a bangin’ gold handlebar mustache embroidered on the black poplin contrast cuff lining of each sleeve.


The shirt is available now at the brand’s bricks-and-mortar flagship store at Westfield Culver City, as well as online through the label’s website.**

In addition to the Toms Shoes collaboration we told you about last week, this year’s other wearable Movember-supporting merchandise will include Palmer Cash T-shirts, knit caps from Krochet Kids International, necklaces by Demitasse Jewelry and cuff links by Arbitrage.

If biking is your thing, then you should check out the Movember-themed, mustache-emblazoned cycling kit by Giordana, which for anyone keeping track, essentially means handlebar mustaches made for wearing while holding on to the handlebars.


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-- Adam Tschorn

[*Correction 10/25/11, 11:23 a.m.: An earlier version of this post referred to Five Four incorrectly as Five Four Clothing. ** Update: The stock of shirts at Five Four’s e-commerce site has been replenished since our original post, so that link has been added.]