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La La Anthony launches makeup line

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NBA wife and reality show star La La Anthony is adding makeup maven to her resume, launching a line with direct sales company Motives Cosmetics in February.

The beauty line, called Motives by La La will feature mineral-based foundation, lipstick, blush, eye shadow, face shimmer and lip gloss formulated with an emphasis on Latina and African American women.

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“Every girl always tries to find that perfect color or shade that suits their personality,” said Anthony in a news statement.

The reality star has branded the collection with names seemingly inspired by her own life including Red Carpet, Backstage and Off Broadway. (Anthony starred in an off-Broadway play “Love Loss and What I Wore.”)

Motives by La La will be available through the Motives Cosmetics website or through a Motives Cosmetics consultant.

Motives by La La ranges from $16 to $40.

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