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EGYPT: Want ads

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Egypt is many things, but a pyramid of political correctness it is not. Consider the want ads. In the U.S., companies fine tune job posting prose to create an obtuse language with a style all its own. They ‘lawyer-ize’ it, run it past the human relations department and, generally, make sure it does not offend, outrage or otherwise bruise the feelings of any person or group prone to outrage and bruised feelings.

Flick to the Egyptian classifieds and — depending upon your political correctness index — you’ll either be reviled or refreshed. A recent ad for a receptionist in a telemarketing firm left no doubt about the kind of candidate the bosses had in mind: ‘age 22 to 30 — good looking.’ It came with a bonus.

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— Jeffrey Fleishman in Cairo

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