Universal Music Group and YouTube launch music, video service

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Universal Music Group, the world’s largest music company, said it will create a new music and video entertainment service in partnership with Google Inc.’s YouTube online video site.

The two will launch Vevo, an online music video hub where viewers can watch professionally created music videos and create their own interpretations -- using the original song. The music videos will be available through a new site, Vevo.com, and on a new Vevo channel on YouTube. Universal and YouTube will share advertising revenue.

For now, Vevo will contain music videos from Universal, as well as artist-generated content. The other major labels are reportedly in talks to join the service.

‘Vevo will bring the most compelling premium music video content and services to the world’s single largest online video audience,’ Doug Morris, Universal Music’s chairman and chief executive, said in a statement.

--Dawn C. Chmielewski

Photo: Doug Morris. Credit: Carolyn Cole / Los Angeles Times