‘Iron Man 2’ blasts onto tracking

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Much of the talk on Thursday among executives who closely follow tracking surveys wasn’t about any movies playing this weekend. It was about Marvel Studios’ “Iron Man 2,” which opens May 7 and showed up on the two major polling services used by studios this weekend.

The movie is generating huge pre-release interest with all demographic groups, the executives said, and is nearly certain to far exceed the $98.6-million first-weekend domestic gross of the original “Iron Man” on the same weekend in 2008.

“Iron Man 2” is expected to open to more than $100 million and has a shot at exceeding the all-time domestic record of $158.4 million set by the “The Dark Knight” in 2008.

That’s particularly notable because, unlike such recent major hits as ‘Alice in Wonderland’ and ‘Avatar,’ ‘Iron Man 2' won’t be in 3-D and thus won’t get the benefit of higher-than-normal ticket prices.


--Ben Fritz