The Morning Fix: Will Arnold be back? CBS sets new lineup. Hulu nears new deal.
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After the coffee. Before wondering if the creators of ‘The Good Wife’ will send Arnold Schwarzenegger a gift for providing a plot for next season.
The Skinny: I didn’t watch ‘The Good Wife’ finale yet, so don’t spoil it. I was too busy reading about the bad husband. Wednesday’s news includes a look at what Arnold’s latest mishap means for his career, a sneak peak at CBS’ new schedule and how ‘Bridesmaids’ might propel Melissa McCarthy beyond the role of best friend.
I’ll be back. A little thing like a secret love child for 10 years won’t stop Arnold Schwarzenegger from reestablishing his political or entertainment career, say some analysts and observers. Well, his political career was pretty much over anyway. Although it’s true that he’s not the first star to be caught with his pants down or to have a kid out of wedlock, it seems to me that it’s the coverup that will do him. Arnold analysis from the Los Angeles Times and the Hollywood Reporter. One thing’s for sure, Maria Shriver’s stock just went way up! I’m sure the talk-show folks will be knocking on her door with offers soon enough.
Hulu nears new content deal. Hulu, the online video website started by News Corp. and NBCUniversal that now also counts Disney as an owner and was started to fight piracy, is near a deal with its parent companies to keep offering free content. The rub is though that Hulu may have to wait a little longer to get that content so its program producing parents can exploit other services that may pay. Hulu has become something of a headache for its owners. It was built to slow piracy, but at the same time its owners didn’t factor in that the site could also take away viewers from their core channels and that the revenue it generates was not worth the potential cannibalization of the audience and other revenue streams. Details from the Wall Street Journal.
What, me worry? The networks are all smiles whenever the topic of football comes up despite the fact that there appears to be no end in sight to the labor dispute between the National Football League and its players over a new collective bargaining agreement. This week in presentations to advertisers and media about their new fall schedules, all are optimistic that there will be a kickoff this September. Talk to them off the stage, though, and you get a less sunny answer. Details from the Los Angeles Times.
Wonder what the '$#*! My Dad Says’ dude will tweet about this. CBS will unveil its fall schedule Wednesday, and it will include two new comedies and four more crime dramas. Gone is the much-hyped sitcom '$#*! My Dad Says’ based on the Twitter feed of the same name minus the $#*!. So far, he has not tweeted any anger at the network. All three ‘CSI’ shows will live for another season. More on CBS’ fall lineup from USA Today.
The Don Draper effect. Add ABC to the list of broadcast networks obsessed with ‘Mad Men.’ On Monday, NBC announced a new drama called ‘The Playboy Club’ set in the swinging ‘60s, and now ABC will have ‘Pan Am’ about the wild lives of stewardesses (that’s what they were called back in the day, so no emails about how its ‘flight attendants’). Wonder how ABC will handle smoking on flights. The tobacco industry must be getting a little chuckle out of these throwback shows that feature smoking (because, again, that’s what people did back in the day) at a time when it is verboten to have characters on prime-time TV light up unless they’re a psycho serial killers. More on ABC’s lineup from the Los Angeles Times, Vulture and Variety.
-- Joe Flint
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