On Location: Film Works debuts ‘Let’s Keep it Here’ PSA
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Film Works has officially debuted its ‘Let’s Keep it Here’ PSA aimed at reminding Angelenos of the importance of their hometown industry.
In the 90-second segment, actress and singer Tia Carrere (‘Wayne’s World,’ ‘Rising Sun’ and ‘True Lies’) strolls through a film set, talking about the role of craft service workers, prop makers and others employed on a typical production.
The spot, produced by FilmL.A. Inc. with the help of Shoot Movies in California, a group that has been fighting production flight from California, is part of a campaign called Film Works to promote the economic benefits of the film and TV industry. The public service announcement will appear on various websites and on LA Cityview, Channel 35. A version of the spot will also be shown at Mann Theatres this Fall.
-- Richard Verrier