Netflix dumps Qwikster plan but price increase remains in place
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Netflix is dropping a plan to create two separate websites for its customers to use depending on whether they are renting DVDs or downloading movies and TV shows to their computers and televisions.
However, a recent price increase that led to a backlash from consumers and a slide in the company’s stock price remains in place. In July, Netflix dropped a $9.99-a-month plan that let customers watch an unlimited number of movies online and rent one DVD at a time. Now subscribers who want that combination must pay $15.98 a month — $7.99 for movie streaming and $7.99 to receive discs in the mail.
In an announcement on its corporate website Monday, Netflix said it was abandoning its plan to create a separate brand called Qwikster for its DVD business as part of the new pricing structure. The Qwikster move, announced last month, seemed only to further confuse and disturb customers and investors.
‘It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs,’ CEO Reed Hastings wrote in Monday’s announcement. ‘This means no change: one website, one account, one password … in other words, no Qwikster.’
-- Joe Flint