Broadway gets box-office boost on Thanksgiving weekend
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Thanksgiving has traditionally been an important time for Broadway, with the annual influx of tourists to New York ready to spend money.The holiday brought a box-office bump to several Broadway shows this year, including ‘Spider-Man: Turn Off the Dark,’ which registered an impressive 15% rise in attendance from last week.
Other shows that saw an upswing in attendance were ‘How to Succeed in Business Without Really Trying,’ starring Daniel Radcliffe, which saw attendance rise 19%, and ‘The Addams Family,’ which saw an 11% rise. Long-running shows like ‘Mary Poppins,’ ‘The Phantom of the Opera’ and ‘Chicago’ also experienced big jumps.
The total Broadway box office for the week was $28.1 million, a 6.5% rise from last year’s Thanksgiving week. Total seats sold fell slightly year-over-year to 269,558 due in part to there being fewer shows running.
Figures were reported by the Broadway League, the trade organization representing the Broadway industry.
‘Spider-Man’ grossed $2.1 million for the week, the most the musical has ever earned in one week. Also scoring personal bests were ‘The Book of Mormon,’ which grossed $1.7 million for the week, and ‘Hugh Jackman, Back on Broadway,’ which brought in $1.5 million.
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-- David Ng