Seattle chef taps Kickstarter to fund app and ebook
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Every week I get an email from Kickstarter highlighting three projects for possible funding. Former Los Angeles Times food editor and LA Weekly editor Laurie Ochoa’s literary journal Slake showed up one week. She and fellow editor Joe Donnelly were trying to raise enough funds to publish issue No. 4 of the Los Angeles literary journal. And they did: It’s due out soon.
Last week Seattle chef John Sundstrom of Lark had his project featured. He wants to build an app and ebook that features Lark recipes. I’ve been to his restaurant several times. It’s one of my favorites in Seattle.
‘This will not be a traditional cookbook. It will be an app for both Apple and Android platforms, featuring over 90 of John’s recipes inspired by the Pacific Northwest, beautiful photography, step-by-step instructions, and videos of John in the kitchen and in the field. An ebook and limited edition print version will follow.’
What’s interesting is that Kickstarter donors will have the chance to participate in the process. Seattle residents can take advantage of invitations to recipe tastings, preview events and behind-the-scenes video shoots. But everybody who signs on ‘will have a chance to ‘test drive’ recipes yourself as they are developed, and share feedback through exclusive access to ‘Roughcuts’ video clips.’
Like most Kickstarter projects, pledging certain amounts will get you different benefits. Pledge $10 or more and you’ll get Lark Roughcuts (weekly access to new recipes, videos and updates on the progress of the project). Donors of $25 get all that plus their choice of a copy of the finished app, iBook or ebook. $100 or more? All of the above plus a custom letterpress print of a recipe from the cookbook. $250 donors get invited to an intimate cooking class. And bigtime donors ($1,000 or more) get a one-of-a-kind tasting menu for two with wine pairings at Lark. For the three backers (so far) who have donated $5,000 or more, the chef will throw a dinner party at their house.
The project will be funded on Friday, April 6, so you still have 42 days to participate and join the 384 backers who have so far pledged to donate.
-- S. Irene Virbila
Video: Courtesy of John Sundstrom / Lark