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Go Green Expo to debut in L.A.

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Reuse this. Recycle that. We’ve all heard the message that going green is good. This weekend, consumers who want to put their money where that message is can do a little learning -- and a lot of buying -- at the Go Green Expo, a trade show and ‘green-living’ showcase that will make its L.A. debut this weekend. Everything from reusable dry cleaning bags to repurposed billboard vinyl to electric transportation will be on display, as will numerous products that aren’t so much green as merely riding the green bandwagon. So, buyers: beware.

More than 200 exhibitors will be strutting their stuff at the three-day event co-sponsored by the Los Angeles Times and Perf Go Green, a marketer and distributor of biodegradable plastics. Divided into two parts -- a business-to-business expo for business owners on Friday and a for-the-public expo Saturday and Sunday -- the event will also feature various ‘green’ speakers. Most notable is Ed Begley Jr., who will give a free-to-the-public talk Friday afternoon. His speech will be followed by a screening of the oil-industry documentary, ‘Fuel,’ and a panel discussion about clean energy with the documentary’s director, Josh Tickell, along with Hollywood stars Peter Fonda and Mariel Hemingway.

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The Go Green Expo was itself inspired by a movie: Al Gore’s ‘An Inconvenient Truth.’ The eco-doc had its intended effect on Bradford Rand, the trade show and job-fair creator who founded and runs the Go Green Expo. ‘There wasn’t a trade show that helps people learn about all the different eco-friendly products and services out there,’ said Rand, who’s putting the eco message into practice at this weekend’s expo. The tickets are paperless, the garbage bags are made from biodegradable plastic and the show’s signs are all printed on recycled paper.

What: Go Green Expo

When: Friday, 10 a.m.-5 p.m.; Saturday ,10 a.m.-6 p.m.; Sunday, 10 a.m.-5 p.m.

Where: Los Angeles Convention Center, 1201 S. Figueroa St., Los Angeles

Cost: Adults, $10; seniors age 65+ and children under the age of 12, free

Info: www.GoGreenExpo.com

-- Susan Carpenter

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