Marvel is a Mickey Mouse operation now
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The Spider and the Mouse? All of Hollywood is abuzz with the big news that Disney is scooping up Marvel. It’s not the first time that the superhero outfit has been viewed with hungry eyes by the giant entertainment power -- we told you last year that Disney and Dark Horse once had designs on the House of Ideas -- but no one saw this coming. My colleague Dawn Chmielewski has the story:
The Walt Disney Co. today announced that it had agreed to acquire comic-book giant Marvel Entertainment, creator of such characters as Iron Man and Spider-Man, in a cash-and-stock deal worth an estimated $4 billion. The acquisition would give Disney access to a library of more than 5,000 characters -- several of whom have inspired major films for other Hollywood studios. Marvel, meanwhile, gains the clout of Disney’s ability to take a popular character and make money on it through films, television and licensed merchandise. ‘We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,’ said Disney President and Chief Executive Robert A. Iger. READ THE REST
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Photo, top: Marvel and Disney comic books on display at Midtown Comics in New York on Monday. Credit: Daniel Aker / Bloomberg. Bottom photo: Michael Richardson of Dark Horse Comics. Credit: Los Angeles Times