Peeking inside Tools of Change


This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

The O’Reilly Media Tools of Change conference, focused on what’s next in publishing, started Monday morning in New York. Jacket Copy isn’t there, but we knew that attendees at the sold-out conference would be keeping us in the loop.

The place is full of early adopters, which means they’ve been tweeting up a storm. “The publisher’s office project from @penguin is a great example of marketing w/out heavy handedness,” tweeted Kassia Kroszer, a.k.a. Booksquare, providing a link. Smashwords’ Mark Coker commented, “Kat Meyer did a good job of urging publishing audience to commit to marketing as long term strategy, not one time project.” The techie-publishing conversations abound; there is an official conference Twitter account, and anyone can follow the whole Tools of Change Twitter conversation.


But that’s not all. Speaker presentations are being posted, with the first batch already online. So far, there are several about e-books -- contracts, formatting and textbooks -- and there are bound to be more. In addition, curious non-conferees can catch up on selling in mobile markets and build their own Twitter score card for publishers. The presenter, Mike Hendrickson from O’Reilly Media, explained some Twitter metrics and used Klout, a third-party site, to measure the relative success of several publishers. His complete presentation is available by PDF.

Although social media provide a lot of access to the conference itself, they can’t duplicate the actual social interaction being there would provide. We can read that the cocktail party is underway, but it’s not the same as joining in.

The conference continues through Wednesday.

-- Carolyn Kellogg