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Kate Spade meets Nicole Krauss?

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Kate Spade’s new fall campaign -- ‘Understated is Overrated’ -- is currently appearing on signs, bus stops, the sides of food carts, shopping bags and more. The advertising features, behind the text, whimsically stacked bars of bright color -- look for pink and tomato-red in Kate Spade shops this season.

When I saw the ad in Los Angeles for the first time, I had a sudden association. The ad I saw was on the side of a bus stop, so it was more book-cover shaped than the one above. What it made me think of, of course, was Nicole Krauss’ ‘Great House.’ Sure, there are four color bars on Krauss’ cover, and the palette is less pink and more yellow-orange. Still, they seem to speak to each other, particularly the color and font of the advertisement’s ‘overrated’ and the book cover’s ‘great.’

Of course, they’re not actually connected, but I like the idea of walking into Kate Spade and buying a lipstick in ‘Great House’ orange-red.

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(right) The cover of Nicole Krauss’ ‘Great House.’


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