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Architizer: Created for architects, <br> but built for the design addict

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Wouldn’t it be great to have a database of contemporary architecture? A site where you could view photos of Roger Sherman’s 3-in-1 House, learn more about the firm Office 42, or locate Standard Architecture’s (not so) Hidden House?

Architizer to the rescue. The new site aspires to ‘redefine how architects show their work to the world.’ It’s Facebook-for-architects, meets Linked-In, with a good dose of Google Maps. And while architects might be the target audience, design enthusiasts will surely enjoy lurking. If you’re shopping for an architect, you can scope out firms -- or simply get lost looking at all the work.

Co-founder Marc Kushner, a New York-based architect, wants the site to become the new forum for word-of-mouth information on design. In the old days, a client might have connected with an architect through ‘your mom’s hairdresser’s son,’ he said. Architizer offers a space where architects, critics, clients and fans can come together. Already, he said, it is ‘changing the way how architects put themselves out there to the community.’

Kushner worked with architect Matthias Hollwich, the creative agency Kreative Konzeption and director of communications Benjamin Prosky to launch the site. Architizer has 40 profiles of Los Angeles-area firms so far. Prada’s store in Beverly Hills (designed by Office of Metropolitan Architecture) is one of the most-viewed projects.

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-- Roselle Curwen

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