Main Street, Santa Monica: Smart shopping away from Promenade

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Santa Monica’s Main Street has a friendly neighborhood vibe that’s less exclusive than that of Montana Avenue and less frenetic than that of the Third Street Promenade. For the modern parent and the fan of handmade artisan goods, Main Street can be one of the most pleasant shopping districts on the Westside. Dotted with casual restaurants, the stretch from Bicknell to Rose avenues is a pedestrian-friendly zone punctuated by the trend-setting Obsolete, the curiosity cabinet that is Jadis and new arrivals such as Kellygreen Home. Writer David A. Keeps leads this tour, part of our annual series looking at what’s new in the region’s top shopping districts.

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Photos, from top: Vintage cast brass leaf dishes lend some holiday sparkle to Tower 20, designer Tim Clarke’s store. For something softer, Sedrick the monkey delivers some crocheted cuteness in blanket form. It’s at Weego Baby. Credit: David A. Keeps.