Best designs — according to Kelley Blue Book
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The eye of the beholder is a strange and wonderful thing — if Kelley Blue Book is anything to go by. The good folks at KBB perform a regular survey, called Brand Watch, that measures consumer perception of exterior and interior designs. The latest results put Honda at the top of the ‘non-luxury sedan/coupe/hatchback’ category for exterior design. Winner of the corresponding luxury segment? BMW.
For interior design, the class of the non-luxury sedan/coupe/hatch pack is Toyota, with Lexus winning the premium spot. Not so eyebrow-raising, but odd that there’s no mention of Volvo in this respect. Still, there does seem to be an element of reassuring predictability when it comes to the sports car/convertible stream: Porsche takes the exterior honors and Audi’s interiors get the nod.
Domestic brands do pretty well, especially trucks. In both fields, consumers liked Chevrolet‘s products the best. Click here for a full list that also takes SUVs and minivans into account.