Saab soldiers on, launches new model in Geneva

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Of all the automakers launching new models in Geneva this week, Saab is probably the most motivated to create some excitement -- fast.

After ending up on GM’s “hit list” of brands the faltering Detroit automaker needs to shed to survive, Saab has been reorganizing and looking for help from the Swedish government and private investors.

Despite the financial woes, Saab didn’t cut back on its participation in the Geneva Auto Show this year. The company will launch its all-wheel-drive 9-3X, which is a wagon version of the 9-3, a car that has not been redesigned for seven years. Saab’s press release says the 9-3X is slated to arrive in Saab showrooms in the U.S. this fall and pricing will be announced around that time.

Consistent with its reputation for building cars that can survive the frozen tundra of Sweden, Saab has equipped the 9-3X with the automaker’s Cross Wheel Drive (XWD) system, an all-wheel drive technology that continuously distributes engine drive torque between the front and rear axles for optimum stability and grip in all conditions.

The 9-3X also will include Saab’s hallmark turbocharged 2.0-liter gasoline four-cylinder powertrain, which offers 210 horsepower in a six-speed manual or automatic transmission.

The 9-3X’s chief designer, Simon Padian, describes his creation as an all-weather option to a large crossover or SUV.

“Simply put, we are offering a trekking shoe that will do what’s required in more comfort and style than a heavier mountaineering boot,” Padian said.

The question remains, will Saab be able to weather its own storm in time to bring this and other future models to market?

Click here for the photo gallery Saab’s story: history of a ‘contrarian’s’ car

-- Joni Gray