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Target and Facebook team up for charity

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Target is donating $3 million to charity, and is letting Facebook users decide how the money should be split among 10 nonprofit organizations.

Starting this week, shoppers can visit Facebook to vote. Charities include the Red Cross, Breast Cancer Research Foundation, Salvation Army and Encino-based Operation Gratitude.

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The percentage of votes for each organization will correlate to that charity’s portion of the $3 million. Already, many of Target’s nearly 250,000 Facebook fans have left messages on the retailer’s profile to persuade others to vote for their favorite charity.

Members can vote once a day every day during Target’s Bullseye Gives contest, which ends May 25. The final donation allocations will be announced the next day.

-- Andrea Chang

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