Advertisement

One-third of consumers plan to spend less on holiday season

Share via

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

The holidays are still months away, but already consumers are worrying about their budgets.

According to a survey by BIGresearch, more than one in three consumers (36.2%) said they would spend less this holiday season than last year’s. Just 2.7% of consumers said they would spend more, and 26.1% plan to spend the same. (29.1% say it’s too early to know and 5.8% don’t celebrate the season.)

Advertisement

Among those planning to spend less, the majority (69.1%) said they would slash their overall budgets. Other plans include buying only gifts on sale (48.3%), doing more comparison shopping (40.4%), buying for fewer relatives (32.4%) and giving presents to fewer friends (30.7%).

-- Andrea Chang

Advertisement