Ford Fiesta to debut at L.A. Auto Show
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Ford will unveil the North American version of its popular Fiesta compact at the L.A. Auto Show in December.
The five-door hatchback won’t look much different from the handful of German-built Fiestas that have been in the hands of a few select U.S. drivers since May. There will be a four-door model just for the North American market.
The Fiesta will be the first of Ford’s next-generation small cars to hit these shores. It’s the No. 2 selling car in Europe, according to Ford, where the current 2010 model debuted to positive reviews last year.
The North American Fiesta will be in showrooms next summer and will carry a 2011 model year designation.
Americans may remember the Fiesta from the Carter years — a three-door hatchback version was sold in the United States from 1978-1980.
Ford designed an innovative marketing campaign around the Fiesta launch that included doling out cars to select drivers who auditioned for the honor by posting short videos on YouTube. The automaker said more than 50,000 people applied.
The L.A. Auto Show is scheduled to run Dec. 4-13 at the Los Angeles Convention Center.
-- Martin Zimmerman
Top photo: 2010 Ford Fiesta (Photo credit: Ford Motor Co.)