L.A Auto Show: 2010 Audi A3 TDI named Green Car of the Year

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The 2010 Audi A3 TDI was named Green Car of the Year at the L.A. Auto Show today, giving the Germans and clean diesel technology back-to-back wins.

The four-door hatchback, which has a base sticker price of $29,950, ‘offers it all,’ said Ron Cogan, publisher of Green Car Journal, which sponsors the annual award, praising the car’s sporty performance and superior fuel economy.


The winner’s ‘quiet, clean diesel engine delivers loads of low-end torque and a fun-to-drive experience, all with the functionality of a five-passenger hatchback,’ Cogan said.

The A3 TDI (which stands for turbo direct injection) has an EPA highway fuel economy rating of 42 MPG -- a 50% improvement over the gasoline-powered A3.

The other finalists for the award were the 2010 models of the Honda Insight hybrid, Toyota Prius hybrid, Volkswagen Golf TDI and Mercury Milan hybrid, the only nominee from an American automaker.


The A3 TDI is powered by the same engine as last year’s Green Car of the Year, the VW Jetta TDI. Audi is owned by Volkswagen.

Consecutive victories by clean-diesel technology over gas-electric hybrid cars gave Johan de Nysschen, president of Audi of America, an opportunity to wag a finger at Washington policymakers who have fallen in love with hybrid and all-electric technology.

Nysschen called on politicians to define the fuel economy and environmental targets they want automakers to meet and then ‘let the industry pick the technology.’


Diesel power trains, which are common in Europe, have been a tough sell in America, where consumers retain bad memories of the smoky, poor-performing diesel cars that roamed the nation’s highways in the 1970s.

Nysschen said he believed American car buyers would slowly come around to the idea of diesel as a viable option in the hunt for higher mileage. He said an A3 TDI driven from New York to Santa Monica achieved fuel economy of up to 51 MPG at certain points on the trip.

‘The truth will come out,’ he said.

Cogan, noting the growing attention garnered by the Green Car award each year, said he and his fellow judges have had an increasing variety of vehicles and technologies to choose from each year. Only vehicles that are currently available to consumers are considered for the award.

‘This shows the diversity of an evolving auto industry that places greater value on environmental performance,’ he said.

In addition to Green Car Journal editors, the judges for the fifth annual Green Car award were Alan Lloyd, president of the International Council on Green Transportation; Carl Pope, executive director of the Sierra Club; Jean-Michel Cousteau, president of Ocean Futures Society; Matt Petersen, president of Global Green USA; noted car buff and TV host Jay Leno; and automotive designer Carroll Shelby.

-- Martin Zimmerman

Photos: 2009 L.A. Auto Show: Production Cars
Photos: 2009 L.A. Auto Show: Concept Cars

Photos: 2009 L.A. Auto Show: Green Cars

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