For Black Friday, Wal-Mart to open at 10 p.m. on Thanksgiving night
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Wal-Mart Stores Inc. is planning to get a jump on competitors on Black Friday by opening for the first time ever at 10 p.m. on Thanksgiving night.
The world’s biggest retailer revealed its Black Friday plans more than two weeks before the actual day, giving shoppers plenty of time to mull over lists. The shopping kickoff will begin with deals on toys, home and apparel items at 10 p.m. on Thanksgiving day, followed by electronics specials at midnight. Additional deals would be available throughout the weekend.
The discount chain follows other retailers in pushing the opening time earlier on Black Friday, the traditional kickoff to the crucial holiday season. But many others, including Target Corp., Macy’s Inc. and Kohl’s, have chosen to open at midnight.
“Our customers told us they would rather stay up late to shop than get up early, so we’re going to hold special events on Thanksgiving and Black Friday,” said Duncan MacNaughton, chief merchandising officer of Wal-Mart U.S.
The company has already held on Saturday a sale with items at prices traditionally found on Black Friday.
Among the Black Friday specials announced were men’s Wrangler jeans for $9.97 a pair, Bratz and Barbie dolls for $5 each and an Xbox360 with Kinect gaming console for $199.99 (plus a $50 Wal-Mart gift card).