Starbucks adds juice, prepares to launch health chain
This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.
How’s this for a switcheroo: Now that Jamba Juice is offering coffee, Starbucks Coffee Co. is about to start serving up juice.
The coffee king on Thursday finalized its $30-million purchase of San Bernardino-based Evolution Fresh Inc., an artisanal fruit and vegetable juice maker created by Jimmy Rosenberg, the founder of Naked Juice.
Starbucks said it would begin offering juices, made with a process called high-pressure pasteurization, from the company in stores.
But the purchase, Starbucks’ attempt to “reinvent the $1.6-billion super-premium juice segment,” is just a stepping stone into the $50-billion health and wellness sector, the company said Thursday.
To that end, Seattle-based Starbucks said it would launch a separate and still-unnamed health and wellness chain in early to mid-2012, though details are still scant.
“It’s complimentary for them to move in a direction beyond coffee,” said Motley Fool analyst Jason Moser. “It’s a natural evolution toward being more than just a one-trick pony.”
Starbucks goes ‘Blonde’ with lightest roast yet
Gulp. Starbucks announces largest cup size yet
-- Tiffany Hsu