Steve Jobs action figure debuts to mixed (very mixed) reactions


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Steve Jobs action figure? No, this isn’t a joke. A Chinese company, In Icons, is selling a remarkably realistic action figure that looks like the Apple founder and tech wizard, who died in October.

The prototype includes all the Jobs trademarks: the New Balance kicks, the blue jeans, the black mock turtleneck, the silver-framed eye-glasses, the beard, the all-knowing stare that says, ‘If I sell it, you will buy it.’ As we said, it’s remarkably realistic.


How realistic? Check out this image at of the Jobs doll, glasses perched atop his head, looking like he’s flicking through the in-box on his iPhone. He’s even wearing a wedding band.

PHOTOS: Steve Jobs, 1955-2011

The Steve Jobs action figure is also super flexible, thanks to ‘highly articulated’ limbs and joints that echo those you might find in an art studio. There are several images of the action figure at play on the website, including one in which the figure is posing in a classic namaste prayer stance next to an old-school computer, and another in which it seems to be ... catching a Frisbee between his legs? Hard to say on that last one.

The doll comes with plenty of accessories too, such as extra glasses and two apples, including one with a chomp taken out of it. The doll sells for $99.99, plus shipping, and comes in a box that mimics Apple’s clean, minimalistic white packaging.

Early reviews are mixed. ‘Steve Jobs Action Figure Bypasses Cool, Goes Straight To Creepy,’ says Web Pro News. ‘New Steve Jobs Action Figure Is So Good It’s Freaky,’ says Gizmodo. But here’s the big question: Is this precisely what Apple super-fans want to perch next to their Apple keyboards? And the Christian Science Monitor asks: ‘Will Apple block the new Steve Jobs action figure?’

Neither Apple nor In Icon responded to interview requests.

The website notes that the doll is selling on a ‘limited quantity, first-serving basis’ and is apparently braced for the best: ‘Refund if sold out,’ it adds. It also adds that the doll is ‘dedicated to the Genius, Great Inventor and Visionary : Steve Jobs.’



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-- Rene Lynch
Twitter / renelynch