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What time is Super Bowl 2012? (a.k.a. the Madonna show)

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What time is Super Bowl 2012? In perhaps the ultimate sign of how much we rely on the Internet, that query is the No. 1 most searched-for term on Google today, and likely will be until the Super Bowl actually begins. So, let’s get to it:

The Super Bowl 2012 kickoff is scheduled for 6:29 p.m. Eastern (3:29 Pacific) on NBC, pitting the New England Patriots against the New York Giants.

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However, Super Bowl hoopla begins long before that. Pre-game coverage on NBC begins hours in advance. Official game coverage starts at 6 p.m. Eastern (3 p.m. Pacific) with player introductions, the coin toss and ‘American Idol’ winner Kelly Clarkson performing the national anthem.

Need some Game Day appetizers? How about Giants vs. Patriots: How they stack up and this Super Bowl XLVI primer by Sam Farmer?

Channel Guide has a detailed breakdown of channel coverage. Want to skip all the sports and show up just for the half-time show? There’s no set time for that. (That’s what the DVR is for.)

Super Bowl 2012’s half-time show features Madonna and Nicki Minaj. That much is certain. Less certain is who else will join her onstage. M.I.A. seemed to confirm an appearance. But other rumors abound, including whether Cee Lo Green will join. And what will Madonna sing? ‘Vogue,’ ‘Music’ and ‘Ray of Light’ seem to be in the running, according to MTV.

The new video for her football-and-pom-pom-themed new single ‘Give me all your luvin’’ suggests that it could be in the playlist running as well.

Still looking for some Super Bowl 2012 recipes? You’ll score with these appetizers from the L.A. Times Test Kitchen.

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Super Bowl 2012: Key players to watch

Giants versus Patriots: A Super Bowl with no quit in it

-- Rene Lynch
twitter.com/renelynch

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