Clint Eastwood: Super Bowl ad aimed at Americans, not politicians
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Unless you were taking a Super Bowl beer break at the time, you saw the ad -- the only Super Bowl ad, it seems that mattered: Gravely voiced, squinty-eyed Clint Eastwood giving Americans the pep talk of their lives. Since then, politicians on both sides of the aisle have been howling or crowing about subliminal political messages they believe to be embedded in the Chrysler ad and what they might mean for the November election.
Well, Eastwood himself is now weighing in, telling both sides to give it a rest. There was ‘no spin’ or selling intended in that ad, no politics, no subliminal message, no endorsements. It was simply meant to inspire Americans to do what they do best -- get back in the game, no excuses, just get back in the game.
‘This country can’t be knocked out with one punch,’ Eastwood says in the ad. ‘We get right back up again and, when we do, the world is gonna hear the roar of our engines. Yeah, it’s halftime America, and the second half is about to begin.’
Eastwood, a well-known Republican, Fox TV watcher and acquaintance of Bill O’Reilly, issued an exclusive statement to Fox’s ‘O’Reilly Factor’ producer Ron Mitchell. Here is the statement:
‘I just want to say that the spin stops with you guys, and there is no spin in that ad. On this I am certain. I am certainly not politically affiliated with Mr. Obama. It was meant to be a message just about job growth and the spirit of America. I think all politicians will agree with it. I thought the spirit was OK. I am not supporting any politician at this time. Chrysler to their credit didn’t even have cars in the ad. Anything they gave me for it went for charity. If any Obama or any other politician wants to run with the spirit of that ad, go for it.’
Now, far be it from us to argue with Dirty Harry. We’ll take him at his word, especially since he seems to be inviting both sides to invoke the ad if it suits their political needs -- that’s about as bipartisan as you can get in an election year.
Still, it’s fascinating to see how both sides are parsing the imagery, the timing, the sponsor and, of course, Eastwood’s language for hints of partisanship or even whether this is a big ‘Thank You’ ad from Chrysler to American people, and, of course, President Obama, for the tax-funded bailout.
If you were indeed taking a beer break during the Super Bowl and missed the ad, watch it for yourself, above. And then watch the O’Reilly’s segment, below, which includes interesting takes on why both sides are eager to dissect the ad’s subliminal symbolism.
-- Rene Lynch