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With this press release, I believe we can say the fires are truly under control:

FOR IMMEDIATE RELEASE

Leading Bridal Manufacturer and Family-Owned Business Helps Recovery Efforts for Brides-to-Be in Southern California
Alfred Angelo to Replace Bridal Gowns Lost in Southern California Wildfires

PHILADELPHIA, October 30, 2007 – For 75 years, the family-owned bridal company, Alfred Angelo, has dressed thousands of brides and their wedding parties in elegant and affordable designer gowns. Alfred Angelo prides itself in helping brides find the perfect gown for their special day. Once found, to lose that dress in a natural disaster as your wedding day awaits you is devastating and distressing. Alfred Angelo, the world’s leading maker of wedding gowns and bridesmaid dresses, is reaching out to assist all soon-to-be Southern California brides affected by the fires, even as the embers continue to cool.
From now until November 11, 2007, Alfred Angelo’s Southern California stores will re-order and replace all Alfred Angelo and Piccione bridal gowns lost to fire or smoke damage for future brides-to-be, FREE OF CHARGE. The damaged gown will be replaced with the identical style, size and color originally ordered. The replacement dress can only be ordered through the boutique where the original gown was purchased, including all Alfred Angelo Southern California retail boutiques, as well as the independent retailers who carry the Alfred Angelo and Piccione collections. If assistance is needed, brides can find a store on-line at www.alfredangelo.com or by calling 866-8-ANGELO.

In addition, Alfred Angelo company-owned boutiques are extending a 20% discount on a new Alfred Angelo gown to Southern California brides who purchased from another designer but lost their wedding gowns in the fires. These brides are invited to shop and take advantage of the discount in any Alfred Angelo company-owned retail store throughout Southern California. For assistance finding the closest Alfred Angelo store, log on to www.alfredangelostores.com, or call 877-7-ANGELO.

Whether the bride re-orders her original gown, or finds a new Alfred Angelo gown, Alfred Angelo will deliver her gown in approximately 12 weeks.

For those in need of a quicker turn around, Alfred Angelo’s company-owned boutiques are offering the option to select from their “At Your Service” retail collection, comprised of Alfred Angelo’s best selling styles, which are delivered in as little as two weeks after purchasing. If the bride has an immediate need for her gown, the Alfred Angelo company-owned boutiques are happy to extend the option to buy her new gown directly off the rack. For locations, please visit www.alfredangelostores.com, or call 877-7-ANGELO.

The Alfred Angelo and Piccione collections offer brides over 150 bridal styles to choose from in white, ivory, champagne pink, ice blue, and light gold, as well as 55 color options available in the overwhelmingly popular Dream In Color collection. The bride can find a multitude of silhouettes, styles, necklines and train lengths from sizes 2-28W.
Alfred Angelo knows, that for most women, a bridal gown is the most emotional and irreplaceable gown she will wear in her lifetime. By assisting with the recovery for brides-to-be in Southern California, Alfred Angelo is hoping to extend their family to yours, and restore the magic of that special day.
For more information, please contact Amanda Sheronas of Alfred Angelo.

Press Contact:
Amanda Sheronas – Director of Public Relations
(267-948-1160)
asheronas@alfredangelo.com

www.alfredangelostores.com

Alfred Angelo

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