Justin Bieber’s Someday perfume draws faithful fans to New York City Macy’s


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The New York sky was heavy with summer rain clouds about to burst. But on the corner of 34th and Broadway, a different storm was about to hit: Bieber-fever.

A veritable tween mob scene formed Wednesday outside Macy’s , where Justin Bieber’s new fragrance, Someday, officially launched on Monday. More than 300 Bieber fans -- mostly teen girls in cutoff shorts, ponytails and braces -- eagerly lined up outside the store’s south entrance. Bieber is scheduled to stop by Thursday afternoon to greet the first 350 fans to purchase his VIP gift set ($135), which includes a photo with the pop star.


Whereas earlier Wednesday morning the scene was a little more mellow -- fans huddled in small groups chanting lyrics to Bieber hits like ‘One Time’ and high-fiving passersby -- the chaos grew to be more organized. As if at a football game, the front half of the line screamed in unison: ‘SOME!’ The back half of the line followed: ‘DAY!’

‘These are pretty extreme fans,’ said Macy’s spokeswoman Robin Reibel. A lot of these girls camped out in tents last night.’

As of 10 a.m. Wednesday, the VIP tickets weren’t sold out, but Reibel expects them to be. Large crowds are expected Thursday, and the store is working with added security and the New York Police Department.

Many of the frantic tweens in line traveled hours to get to the store and had been camped out since as early as 7 a.m. Tuesday. One fan, 15-year-old Killian Leahy, was the first in line. Why go to all the trouble?

‘I love him!’ she squealed. ‘His voice is, like, sex to my ears!’

Normally Leahy wears Viva LA Juicy perfume. But today she’s more casual, sans any perfume and wearing a field hockey sweatshirt. Besides, Someday is her new fav fragrance. Its scent? Leahy grinned, her braces glinting in the sunlight: ‘Like sex in my nose!’


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-- Deborah Vankin in New York City

Top photo: Justin Bieber arrives on the red carpet during the MuchMusic Video Awards in Toronto Sunday. Credit: Reuters / Fred Thornhill

Middle photos: TheJustin Bieber fan at left camped out overnight outside of Macys. At right, four of Bieber’s biggest fans. Credit: Deborah Vankin