Studios bring in PR doctors
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Seeking to shore up its flagging public image, the Alliance of Motion Picture and Television Producers has turned to veteran political advisors from both sides of the aisle to guide its public relations battle with Hollywood’s striking writers.
The alliance announced today that it had retained Mark Fabiani and Chris Lehane, who have served as senior aides and advisors to President Clinton and Vice President Al Gore and other Democrats across the country. The group also said it hired Steve Schmidt, a close advisor to Governor Arnold Schwarzenegger who served as his campaign manager in 2006.
The advisors will take over the role of Barbara Brogliatti, who has been guiding the group’s public relations strategy for much of the last 25 years. The former Warner Bros. executive recently stepped down from her day-to-day role, though she will remain as senior advisor to the group, which has been locked in contentious contract negotiations with writers over pay for new media.
The move reflects a concerted push by the alliance to take a more aggressive approach in its public relations after polls conducted by Pepperdine University, Fox News and SurveyUSA showed widespread public support for the writers, now in their fifth week of a strike. Read the story
--Richard Verrier
